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Wirral visitor economy booms thanks to Three Queens factor

22nd July 2016

Categories: News

The Three Queens in Wirral, May 2015
Three Queens New Brighton Wirral Cunard

 • Visitor economy now worth over £385m
• 5,000 employed in sector
• Wirral sees 8.5% growth

Wirral’s visitor economy is now worth over £385.8 million a year – up by 8.5 % on 2014 and adding an additional £117.5 million to the local economy since 2010 - a new report has revealed.

The report, by the city region’s Local Enterprise Partnership (LEP), also highlights that Wirral’s tourism sector supports 5,055 full-time jobs, and attracts more than 8.2 million day and short break visitors each year - up by 8.2% since 2014.

Councillor Phil Davies, Leader of Wirral Council said: ‘Last year’s welcome to Cunard’s Three Queens really helped put Wirral on the international visitor map, and we’ve also seen some fantastic investment from the private sector in our rural visitor economy, proving our coast & countryside continue to be key visitor attractors.

‘The latest statistics also tell us we’ve seen a 36% increase in visitors staying in Wirral’s hotels, guesthouses, inns and B&Bs since 2010.

‘One of the key aims of our 2020 council plan is to grow our tourism economy to £450 million. It is very encouraging that, despite the challenging economic climate, we are seeing our peninsula’s visitor economy continue to flourish, and our strategy is seeing real benefits for businesses and residents.’

The report shows employment in the sector has increased by 25%, while the number of visitors to the borough has risen by 26% since 2010.

Lorna Tyson MBE, Chair of the Wirral Visitor Economy Network’s (WVEN) Board, and owner of 5 star Mere Brook guesthouse, welcomed the report’s findings.

She said; ‘It is great news for Wirral’s tourism businesses, and highlights the brilliant work being done by the Council in partnership with the WVEN and its Board, to promote our award-winning, quality offer. The WVEN has its own 10 year vision to help drive the sector and this latest report demonstrates we’re all on the right track to meeting our future goals to support our sector.’

The WVEN brings together organisations from the accommodation, attractions, food & drink, golf, coast and history & heritage sectors to plan ahead and help propel the visitor economy in Wirral.

Peter Sandman, Head of the Visitor Economy at the Liverpool City Region LEP said: ‘The visitor economy of the city region is growing from strength to strength, and the recently produced investment strategy for the city region will help build on this success, in order to attract even more visitors and spend in the future. It is vitally important for us to work together as individual resources become increasingly scarce, however the figures for 2015 are very encouraging for the city region as a whole and a great platform for us to build an even stronger tourism sector that benefits all.’

Wirral Council’s visitor economy team delivers targeted marketing campaigns, a dedicated tourism website and related social media, and produces and distributes promotional literature including guides for attraction and function visitors as well as attracting national media visits to the borough.

Follow us on social media: Twitter @visit_wirral and facebook.com/visitwirral

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