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Wirral’s visitor economy goes from strength to strength

3rd July 2015

Categories: News

Wirral’s tourism economy is now worth more than £350 million a year– up nearly 40% since 2009 - a new report has revealed.
The report, by the City region’s Local Enterprise Partnership, also highlights that Wirral tourism supports 4,800 full-time jobs and attracts more than 7.5 million visitors each year.
Councillor Phil Davies, Leader of Wirral Council said: “Last year’s Open Championship, and the recent welcome for Cunard’s Three Queens have really helped put Wirral on the UK visitor map. The latest statistics tell us we’ve seen a 78% increase in visitors staying in Wirral’s hotels, guesthouses and B&Bs since 2009.
“It is one of our ‘Wirral 2020’ pledges to grow our visitor economy to £450 million in the next five years. It is encouraging that, despite the challenging economic climate, we are seeing our peninsula’s visitor economy continue to flourish and we are well on the way to meeting this pledge.”
The report shows employment in the sector has increased by 20% while the number of visitors to the borough has risen by 14% during the same period.
Lorna Tyson, Chair of the Wirral Tourism Business Network (WTBN), welcomed the report’s findings.
“It is brilliant news for Wirral’s tourism businesses and highlights the work we are doing in partnership with Wirral Council with our joint visitor offer,” she said. “We have a collective 10 year vision based on continued growth and this latest report demonstrates we’re on track to achieve our goals.”
WTBN brings together organisations from the accommodation, food and drink, leisure, attractions, coast and heritage sectors to plan and help drive forward the visitor economy in Wirral.
The Council’s tourism team also supports targeted campaigns and media visits, a dedicated tourism website, social media and promotional literature including the many visitor, food & drink, and attractions guides.
Brand new for 2016 will be a “Celebrate in Wirral” guide for weddings and event organisers looking for quality venues for their clients’ big day.
“The tourism team highlights our area’s award-winning offer and delivers what is needed to drive business to our peninsula. I’m really encouraged by the latest statistics and the potential for the future, not just for my own guesthouse, but for our tourism sector as a whole.” said Ms Tyson.
“Tourism is one of our key priorities for regeneration, so I’m committed to continuing this partnership in order to drive growth and create more jobs” added Cllr. Davies.
Peter Sandman, Head of the Visitor Economy, Liverpool City Region Local Enterprise Partnership said: “The visitor economy of the city region is growing from strength to strength and the development of a new strategy to build on this success is currently underway in partnership with all districts and related stakeholders. It is vitally important for us to work together as individual resources become scarce, however the figures for 2014 are very positive and a great platform for us to build an even stronger tourism sector for us all.”

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