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July’s heatwave leads to biggest number of hits as Wirral welcomes more visitors than ever!

8th August 2013

Categories: News

Wirral’s tourism website received its largest ever hits in July as thousands visited the site for information on where to go and what to do in the Borough during the recent heatwave.

Hits to www.visitwirral.com in July showed an increase of 192% compared to the previous year’s figures and visits were also up by 94%. The most popular pages to be viewed were West Kirby beach, New Brighton, What’s On and the Golf section as July also saw attention turn to Wirral’s hosting of The Open Golf Championship in 2014.

Councillor Phil Davies, Leader of Wirral Council said:” The weather was fantastic throughout July and visitor numbers, both virtual and real, have been superb. Wirral peninsula really comes into its own when the sun is shining as we are blessed with wonderful beaches and beautiful countryside. New Brighton’s renaissance as a seaside resort continues and it has been brilliant to see throngs of people enjoying the beach, the prom, the Mini Championship Golf and the many other attractions, restaurants and bars in the town this summer.”

Cllr Davies added: “We have worked hard to market Wirral as a short break destination through our Discover Wirral campaign and it is really paying off for us now. The return of The Open to Royal Liverpool Golf Club will of course be a great opportunity to capitalise on tens of thousands of visiting golf enthusiasts, not only for our Borough but for the entire region. All who come will be here to take advantage of our awarding winning accommodation, restaurants, cafes and pubs, and some will have the opportunity to play on our other great golf courses.”

These figures closely followed news that Wirral’s visitor economy is now valued at over £310 million; employs over 4,400 full-time jobs and attracts almost 7 million people annually.

The report from the Liverpool City Region Local Enterprise Partnership highlighted an expenditure increase of over 4% in Wirral’s tourism sector since the previous year.

It also highlighted a 12% increase in spend at Wirral’s hotels, guesthouses and other serviced accommodation; emphasising the trend of taking domestic short breaks in the UK, and the potential for future growth within Wirral’s burgeoning tourism offer.
Lorna Tyson, Owner/Manager of 5 star, gold Mere Brook House in Thornton Hough, and Chair of the Wirral Tourism Business Network next year said: “This is brilliant news for Wirral’s tourism businesses, and highlights the work of our Network in partnership with Wirral Council; and the strength of our joint visitor offer.
“The Council’s tourism team now delivers a national Discover Wirral campaign to win a short break, which links directly to partner offers throughout the year. The team is very flexible and delivers what is needed. I’m really encouraged by the latest statistics and the potential for the future, not just for our own guesthouse but for our sector as a whole.”
The Wirral Tourism Business Network brings together organisations from the accommodation, food and drink, golf, attractions, coast and heritage sectors to plan and help drive forward the visitor economy in Wirral.

Tourism support provided includes quality, branded marketing collateral such as the dedicated tourism website and key literature including the visitor, food and drink, events and group travel guides and its distribution. Through regular sector meetings the team present funding opportunities and workshops; deliver familiarisation and press visits as well as targeted activity through social media.

Councillor Phil Davies, Leader of Wirral Council said: “Despite the challenging economic climate, and continuation of scarce resources, it is very exciting to see the peninsula’s visitor economy flourish.

“Tourism is particularly important for our Borough’s regeneration and is a priority to drive growth as well as sustain and create much needed jobs. The future now looks even brighter as we head towards the return of The Open Championship to Wirral next year.”

The Open in Wirral in 2006 attracted some 230,000 visitors and had a regional economic impact of over £70 million.

For further details about Wirral’s visitor offer see www.visitwirral.com

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