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New Group Travel Guide aims to boost tourism

1st February 2013

Categories: News

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From Wirral Globe

A new Wirral tourism guide was launched during a regional travel event next week.

Containing inspiring and comprehensive full-day itineraries, as well as ideas for short-breaks, the 41-page Group Travel Guide details a diverse range of activities, including sampling fine cuisine or exploring Wirral’s popular seaside resorts.

The Guide was launched during the regional Travel Trade Group Buyers event at Bolton Wanderers’ Reebok Stadium on Monday, January 28, ahead of the reopening of the newly-refurbished Port Sunlight Museum in early February.

Cllr Chris Meaden, Wirral's cabinet member for culture, tourism and leisure, said: "The new Wirral Group Travel Guide has been developed in response to the borough's increasing group visitor offer.

"We have spoken directly to our tourism businesses and highlighted those attractions, accommodation providers and events that now welcome larger parties.

"We then market-tested a number of suggested itineraries in order to develop the right guide for group operators.

"Tourism in Wirral is worth over £285million, employs 4,200 full-time equivalent jobs and has increased by 13% over the past five years.

"We hope this new marketing opportunity to group operators will help sustain and grow our tourism sector even further."

Port Sunlight Museum marketing manager, Carol Darlington who attended the launch on Monday.

She said: "We are delighted to support the launch of the new Wirral Group Travel Guide.

"We are very keen to attract more of this market and the new guide is a superb piece of print that should benefit not just Port Sunlight but Wirral as a whole.

"The timing of this launch is perfect for the reopening of the newly-revamped Port Sunlight Museum in early February and we are ready for the anticipated extra business this new push will generate."

For more details, visit www.visitwirral.com/grouptravel

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