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Tourism on the up in Wirral

18th October 2012

Categories: News

The Chairs of the Wirral Tourism Business Network sector partnerships and senior officers from Wirral Council met at the newly opened Upstairs at Sheldrakes Restaurant in Heswall to share best practice, plan for the future and review this summer’s activity.

The review included looking at the latest statistics, produced by England’s Northwest Research Agency, which highlights that Wirral’s visitor economy was worth £289 million in 2011.

Cllr Phil Davies, Leader of Wirral Council said: “Wirral now attracts more than 6.5 million day and short break visitors annually and employs 4,200 full time equivalent jobs in the tourism sector. An independent report also states that the Borough’s visitor economy has increased by a substantial 13% over the last five years.

“This is very encouraging news and is testament to the work of the Wirral Tourism Business Network and the Council’s Destination Marketing team. Their joint work has resulted in this fantastic achievement for the local economy and is proof of the strategic approach that is being taken to help sustain and grow businesses during this very difficult economic climate.”

Those visitors who stayed in Wirral hotels and guesthouses, also increased by a substantial 34% over the same five years, and this reflects the considerable investment that has been made in Wirral’s accommodation sector.

Lorna Tyson, owner and manager of Merseyside’s Guesthouse of the Year 2012, Mere Brook House in Thornton Hough, and Deputy Chair of the Wirral Tourism Business Network said: “This is brilliant news for Wirral’s tourism businesses, particularly during this very challenging time and proves we are not only sustaining our sector but actually bucking the trend.

“The Council’s development of a business network for tourism some five years ago, has certainly helped with this and their annual action plan, including their marketing campaign work such as this year’s Wirral Year of Coast and Countryside, tourism literature, programme of high profile events, press visits and soon to be launched online accommodation booking system on www.visitwirral.com, are definitely helping us market ourselves better and further.”

Unique visitors to Wirral’s tourism website also saw a substantial increase of 38% over the past year, with August 2012 seeing the highest ever visits, during any one month. In addition, visitors to Wirral increased by 4% and employment by 5% from 2010 to 2011. This outperforms the rest of Merseyside in percentage terms and is a reflection of Wirral’s quality tourism products, people and place as a whole.

Major events also played their part this year, as 44,000 golf enthusiasts attended the Ricoh Women’s British Open at the prestigious Royal Liverpool Golf Club in Hoylake. The Club will host the Boys Amateur Championships, jointly with Wallasey Golf Club in 2013 and of course Royal Liverpool will host The Open Championship again in 2014.

To #Discoverwirral click www.visitwirral.com or visit www.twitter.com/visit_wirral

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