to add an item to your Itinerary basket..Golf Championship and Year of Food to boost tourism
19th October 2009
WIRRAL is to host an international golf championship next year with 300 of the top amateur players trying out the borough’s best courses.
The five-day championship next September is part of a massive tourism and marketing campaign designed to attract more visitors to the borough and help local businesses.
The marketing campaign will also see Wirral’s Year of Food launched in January and culminating in a Gourmet Food Fayre at Port Sunlight.
Juggy Landay, Wirral’s destination marketing manager, said the projects remain in the early planning stages, but the aim was to help local businesses during the current recession.
A report to Wirral Council’s ruling cabinet said the Council’s Destination Marketing Office (DMO) has been working closely with The Mersey Partnership and the other Merseyside boroughs to develop a joint three-year “Partners for Tourism Growth” bid for European funding.
Mr Landay said: “The whole idea of that European bid was developed on the back of the economic downturn.”
The “Golf Classic” event will see leading amateur players invited to play courses at Caldy, Heswall, Wallasey and the final at the Royal Liverpool in Hoylake – although it is also hoped players will use a rest day to try some of the borough’s other courses.
The event is to be marketed nationally and internationally and is based on a similar championship held in Northern Ireland which has around 900 competitors.
