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Welcome to the Itinerary Planner. Use this tool to build your own journey or choose from an exciting range of specially selected tours.

To build your own Itinerary, click Add to Excursion to add an item to your Itinerary basket.

Caffe Cream

Caffe Cream

award winning ice cream

New Brighton Tourist Information & Visitor Guide

New Brighton is a quintessential seaside resort that is located in the north east corner of Wirral. For decades, it has been the focal point for seaside tourism across Merseyside, and during its peak in the early 1900s, it had an iconic tower, ballroom and pier that attracted thousands of visitors from across the north west of England.

Today, New Brighton has reinvented itself in to a thriving seaside town, while never losing touch with tradition.  The waterfront has been transformed by a £60 million redevelopment scheme - including  Floral Pavilion Theatre and Conference Centre , The Light Cinema,  Caffe Cream,  Bubbles World of PlayChampionship Miniature Golf, restaurants, pubs, bars, a supermarket, other shops and the Travelodge.

Hand-in-hand with this modern development, the unmistakable smell of fresh fish and chips fills the air as you walk the promenade, while sticks of rock and candy floss are still available on the waterfront.

New Brighton remains an incredibly popular destination, both for families looking for action-packed days out, as well as walkers, cyclists, water sports enthusiasts and those looking for a dose of nostalgia.

The town has so much to offer visitors, including the especially popular Riverside Bowling Alley, crazy golf in Victoria Gardens, the Laser Quest centre, and the New Palace Amusement Arcade - which includes a small fairground.  For those longing for a return to more traditional times, you can still purchase a crabbing line and head to the marine lake to see what’s snapping!

Visitors with memories of the old New Brighton will still find familiar sights. Fort Perch Rock was built as a coastal defence battery to protect the Port of Liverpool during the Napoleonic period. It is open throughout the year and features an Aviation and Archaeology Museum and a permanent exhibition about the German bomber raids over Merseyside during World War II.

Alongside it, there is also New Brighton Lighthouse, situated in the North Wirral Coastal Park, while the peaceful Vale Park can be found further along the promenade, where during the summer you can enjoy some fabulous music from the Summer Band Festival (Call 0151 639 5798 for further details). Please note Vale Park does not host wedding ceremonies or celebrations.

Enjoy the attractions, the shore, the river breezes, and the view across the Mersey to one of the most famous skylines in the world – the city of Liverpool. 

Do you believe in mermaids? Follow the Mermaid Trail around New Brighton and discover 6!

View a short film about Mersey Beat, New Brighton, The Beatles and their connection to the area. Video 

For some details on eating out, accommodation, attractions and what's on in New Brighton use the search facility on the right.

Tags: New Brighton Tourist Information & Visitor Guide

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